Our client are a scale-up internet business that is focussed on C2C selling online. They are a well funded company that are growing year on year and offer an unrivalled environment for ambitious engineers and data scientists alike to further their career and knowledge.
Tasks:
- Develop new media-mix models (MMMs) to measure marketing performance and thus enable the marketing team to optimally diversify our investments
- Collaborate with the marketing data science team to deploy MMMs and monitor their performance
- Iterate to improve accuracy and reliability of our marketing-mix, engagement, direct-response, life-time value and other models
- Help to improve the overall marketing ROI/payback measurement approach
- Drive a culture of experimentation in Vinted marketing Data Science & Analytics
Expectations:
- Expert in the field of marketing-mix modelling with a proven track record
- Keen on applying state-of-the-art statistical methods to solve business problems
- In-depth econometrics knowledge (Bayesian, panel-data, linear regression models etc.)
- At least 5 years of data science experience focused on econometric / Bayesian / time-series modelling in the field of marketing
- A graduate degree in statistics, econometrics, mathematics or a similar field
- Advanced knowledge of at least one statistical programming language (R, Python, Stata, Matlab etc.)
- Fluency with SQL and experience with dashboarding tools (e.g. Looker, Tableau, etc.)
- Excellent at communicating in written and spoken English
Tech stack:
- SQL, Python, Bayesian / time-series modelling in the field of marketing, R, MMM.